Marketing 101

Marketing & Market Types

Marketing is a study of markets. Market needs an exchange. Sellers' market: Seller has the ma...

Market-Driven Principles

Know your market. Know what your customers want, know how your competitors will react. Find a w...

STP Framework

What's a brand? Trademark A contract between the customers and producers Whatever the custom...

Brand Mantra & Experiantial Branding

In the current lecture, the focus is on brand positioning and the importance of creating a brand ...