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Žygimantas
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Palanga-Style Rye Bread
Ingredients Levain 140 g active rye starter (100% hydration) 140 g rye flour 140 g water → Tota...
Brand Mantra & Experiantial Branding
In the current lecture, the focus is on brand positioning and the importance of creating a brand ...
STP Framework
What's a brand? Trademark A contract between the customers and producers Whatever the custom...
Market-Driven Principles
Know your market. Know what your customers want, know how your competitors will react. Find a w...
Marketing & Market Types
Marketing is a study of markets. Market needs an exchange. Sellers' market: Seller has the ma...