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.ch Zonefile

Technology

Open Data @SwitchSome blog post with instructions # filename ch_zonedata.key key tsig-zonedata-ch-public-21-01 { algorithm hmac-sha512; secret "stZwEGApYumtXkh73qMLPqfbIDozWKZLkqRvcjKSpRnsor6A6MxixRL6C2HeSVBQNfMW4wer+qjS0ZSfiWiJ3Q=="; }; dig -k...

Marketing & Market Types

Marketing 101

Marketing is a study of markets. Market needs an exchange. Sellers' market: Seller has the market and has all the power. Buyers come to you. Focus on the company, product. Sell as much as you can. Profitability comes from volume. Market share becomes a...

Market-Driven Principles

Marketing 101

Know your market. Know what your customers want, know how your competitors will react. Find a way to provide value better than the competition. Customer has a final say (they choose). Based on operational factors (price, service), product features (design, ...

STP Framework

Marketing 101

What's a brand? Trademark A contract between the customers and producers Whatever the customer things it is STP framework in marketing stands for Segmentation, Targeting, and Positioning. Segmentation: This involves identifying variables to divide t...

Brand Mantra & Experiantial Branding

Marketing 101

In the current lecture, the focus is on brand positioning and the importance of creating a brand mantra or elevator speech. Key points include: Brand Positioning: It's a strategic process that involves identifying the right choice among various options to e...

Palanga-Style Rye Bread

Recipes Breads

Ingredients Levain 140 g active rye starter (100% hydration) 140 g rye flour 140 g water → Total levain: 420 g Fresh yeast (alternative to levain) 30 g fresh yeast (≈ 3 tbsp, crumbled) 80 g warm water (~38 °C) Scald 500 g medium rye flour 2 tbsp rye malt...